I can tell you that L'eclaireur is THE best concept store in the French Capital – If you told me “and what about Colette?” I would tell you, Colette’s got the hype, L’Eclaireur got the class! Nothing comes close to them in Paris. Owned by French fashion connoisseur Armand Hadida and his wife Martine. They already have 5 stores in Paris and 1 in Tokyo – This one is their 6th one, and they went pretty far into the concept, designed by Belgian Designer Arne Quinze.They decided to create a space different than any other boutiques, they wanted to prove that for selling fashion, it is not obligatory to show it, and this is why they decided to hide part of the clothes, leaving room for the percievers imagination.
Miroslava Mira Duma was an editor for Harpers Bazaar Russia and now is a freelance writer for numerous publications such as Ok Magazin Russia Tatler, Glamour. She has become known as a fashion icon internationally, and has been photographed by Scott Schuman for The Sartorialistand Garance Dore.
Some of Miraslava's favourite designers include, Miu Miu, YSL, Lanvin, Alexander Wang and Prada.